When secondary becomes primary – the sales force behind the scenes

2019-02-20T16:58:44-05:00Wine and Craft Beverage News Articles|

Where are hard cider consumers purchasing your product? In a 2015 Mid-Atlantic survey, more than 50 percent of consumers reported purchasing product at bars, restaurants and tasting rooms. Tasting room assistants, bartenders, pouring experts and waitstaff – those who work directly for you and those who do not – are, in many cases, your sales force. How well do they know your product, how often do they recommend it and are they attuned to your sales goals? Who, behind the scenes, are you depending on to champion your business?


Bootleg Bucha: Brewing a non-alcoholic craft beverage

2019-02-20T16:55:16-05:00Wine and Craft Beverage News Articles|

Jeff Empric readies the bottling line.

by Tamara Scully

Kombucha, in certain circles, is the go-to drink for providing health benefits. For thousands of years, kombucha, a fermented tea, has been revered for its healing properties, called “the tea of immortality.” With today’s focus on probiotics and functional foods, kombucha has once again joined the mainstream, found in major grocery stores – not just health food or specialty stores. A minority of kombucha brands fall instead into the category of alcoholic beverage.


Gin from the vineyard

2019-02-20T16:46:29-05:00Wine and Craft Beverage News Articles|

Justin Fraser creates wine and gin from the grapes at his family’s vineyards, but is expanding his horizons as he learns more. He also makes rakia, a fruit brandy similar to Italy’s grappa. “When we press the wine, I save the skins,” he explained. “I rehydrate and ferment that.”
Photo by Sally Colby

by Sally Colby

The Mid-Atlantic region is home to numerous wineries and breweries, and distilleries are joining the list of places people deem worthy of their leisure time. Wycombe Vineyards is a popular stop on the Bucks County, PA, wine trail, and is also home to Sator Square Distillery.


Bringing to the table what’s not on the shelf

2019-02-20T16:41:48-05:00Uncategorized, Wine and Craft Beverage News Articles|

Vlad Novokshchenov and Rebecca Caroli are the founders of Town Under Black, a business dedicated to making quality products and honoring the history of their namesake, Tucson.

by Courtney Llewellyn

TUCSON, AZ – Ethnography is the systematic study of people and cultures, designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study. That’s Rebecca Caroli’s official area of research – but she’s also very interested in the lost, traditional and unusual ways spirits have been made in the past. That’s how she and her husband came to found Town Under Black Distillery.


Whiskey Prison breakout: Southern Grace Distillery forges ahead

2019-02-20T16:26:25-05:00Wine and Craft Beverage News Articles|

Director of Tourism Emily Burkhart pauses with president and CEO Leanne Powell at the solitary confinement tasting bar.

by Tina L. LaVallee

Every new business prays for a breakout, but few have their prayers answered by an actual prison. Southern Grace Distillery in Mt. Pleasant, NC, has seen their production and reputation bloom exponentially since moving from their 2,000-square foot startup in a former textile plant to the grounds of the former Cabarrus County Correctional Facility.


Wine branding is storytelling, not just eye-catching logos

2019-02-20T16:19:44-05:00Wine and Craft Beverage News Articles|

David Bower, Surry Community College enology instructor and wine industry consultant.
Photo courtesy of Surry Community College

by Courtney Llewellyn

Competition in the wine industry is horrible – so says David Bower, enology instructor and winemaker at Surry Community College in Dobson, NC. Raised and schooled in the industry, he also runs his own wine consulting business, helping both newcomers and those entrenched in the wine business make a mark.


Spitter apples and the future of innovative hard ciders

2019-02-12T09:38:21-05:00Uncategorized, Wine and Craft Beverage News Articles|

by Melissa Piper Nelson

At question is a small, dark red, bitter apple. A bittersharp “spitter” (for spit it out) variety, the Kingston Black is nonetheless desired by innovative hard cider makers across the U.S. for its blend of acidity and tannins. Unfortunately, it also has become the metaphor for a diminishing supply chain of coveted hard cider apple cultivars.


Beale’s Brewery: Striking gold in Bedford, VA

2019-02-12T09:21:16-05:00Uncategorized, Wine and Craft Beverage News Articles|

Beale’s was the first craft brewery in the town of Bedford, brought to life with the help of tax credits and a grant from Bedford’s Industrial Revitalization Fund sponsored by the Virginia Department of Housing and Community Development.

by Rebecca Jackson

A Bedford, VA, brewery is creating a treasure of its own in a town long connected to the legendary fortune hunter Thomas J. Beale.


Celebrating America’s oldest AVA

2019-02-12T09:13:52-05:00Wine and Craft Beverage News Articles|

Tony and Cindy Kooyumjian established the Augusta Winery in the center of the town historically known for its fine wines and the location of the first American Viticulture Area.
Photos courtesy of Augusta Winery

by Enrico Villamaino

Even for those uninitiated in all things wine, the name Napa Valley has resonance. Everyone has heard of it, but what exactly does it mean?


Simple but complicated

2018-12-19T09:20:01-05:00Wine and Craft Beverage News Articles|

Although Jen Wampler isn’t in the vineyard during harvest, she receives samples prior to and during harvest. Her role is to be aware of the progression of the ripening process and when grapes will be ready for picking. Photo by Sally Colby

by Sally Colby

Jen Wampler had a successful career as manager of a medical practice, but knew it was time to do something different. Although she didn’t seek a particular career change, Wampler started making wine at home and became interested in the process. (more…)

The bold character of North Carolina rum

2018-11-05T10:57:56-05:00Wine and Craft Beverage News Articles|

by Courtney Llewellyn

One visit to the Lassiter Distilling Company’s Facebook page might tell you a good bit about the business. The banner across the top of the site reads “Greatness and mischief and damn fine character.” It’s a bold statement, and a blunt one, and it totally encompasses the spirit cofounder Rebecca Lassiter brings to the brand. (more…)