Home to the annual Great American Beer Festival®, Denver welcomed the craft brewing community to the Mile High City from April 8 – 11 for the 36th annual Craft Brewers Conference® & BrewExpo America® (CBC).
The largest gathering of brewing industry professionals, CBC convened more than 14,000 attendees from all 50 states and 65 countries and featured more than 1,000 exhibitors in 584,000+ square feet of expo space – more than 10 football fields! Visit Denver estimates that the 2019 CBC generated more than $35 million in direct spending at 5,280 feet.
Highlights from the 2019 conference include:
Themes and Trends: From opportunities for industry growth and shifting consumer preferences to ensuring physical and emotional brewery safety to continued resources for technical excellence, CBC offered important insights for the brewing community during the State of the Industry address and 96 various seminars featuring 240 speakers.
Achievement Awards: Nominated by Brewers Association members, three industry leaders were recognized for their dedication, creativity, and service to the community of craft brewers:
Brewers Association Recognition Award: Kim Jordan, New Belgium Brewing Company
Russell Schehrer Award for Innovation in Brewing: Lauren Woods Limbach, New Belgium Brewing Company
F.X. Matt Defense of the Industry Award: Danielle D’Alessandro, Illinois Craft Brewers Guild
Making Fans: Noting the contrarian and rebellious similarities between the heavy metal music scene and the brewing community, keynote speaker Bruce Dickinson – beer lover, brewer, pilot and lead singer of Iron Maiden – told attendees in the packed Bellco Theatre at the Colorado Convention Center, “A customer is a person who can walk away. You don’t want customers. You want fans. You want friends.”
CBC Symposium Beer: Conference attendees were gifted a Brut Red IPA, the 2019 Symposium Ale brewed proudly by members of the Colorado Brewers Guild at Sleeping Giant Brewing Company in Denver.
Save the Date for San Antonio
The 2020 edition of CBC, which includes the biennial World Beer Cup® competition, will be held for the first time ever in San Antonio, Texas, from April 19 – 22. See y’all next year!