SYRACUSE, NY — The Eastern Winery Exposition, now in its sixth year, is the largest trade show and conference for the wine and grape industries east of the Rockies. And all indicators point to a larger event than ever. EWE was last in Syracuse in 2015 with over 1,000 industry members in attendance.
The trade show, with more than 190 exhibiting companies under contract (ahead of last year’s figures), opens at 11 a.m. on March 23 and runs through 2:30 p.m. on March 24.
A day of two single-theme workshops takes place March 22, featuring New Containers, Closures and Bottling Issues, and Fruit Wine, Mead and Cider. On March 23-24 the two-day conference takes place with 20 sessions addressing viticulture, enology and money, marketing & management issues. The program is 100 percent grape and wine focused and designed to offer practical, take-home information to improve a vineyard or winery’s bottom line for a range of attendees, from those in the planning stages to industry veterans.
Two popular wine and grape events will also take place in conjunction with the 2017 EWE. The Wine Sensory Analysis Workshop, for those seeking a deeper understanding of wine sensory evaluation and its impact on a winery’s success, kicks the week off March 20-21. The License to Steal wine marketing conference, the event where wineries, growers and ancillary entities willingly contribute and collaborate on marketing ideas, takes place March 23-24. With the LTS focus on wine marketing issues particular to Eastern states and markets, it is a natural fit for EWE.
EWE rounds out with multiple networking and social events, a blogging station, meet the authors and more. Those who register early will receive the largest discounts. Advance rate discounts run through Feb. 28, and Pre-show rates through March 21.
Who Should Attend: EWE is a production wine industry conference and trade show designed for the specific issues and needs of vineyards and wineries east of the Rockies, and has stayed true to the commitment of a wine and grape-focused program. Accordingly, it is a valuable resource for any commercial vineyard and winery owners, operators and employees, whether in the start-up phase or the expansion phase. Conference content is geared towards both the newcomer and the veteran alike. This year, fruit winemakers, mead makers and cider makers will also find the Wednesday workshop on these beverages worthwhile, and many of their production products for sale at the trade show.