by Stephen Wagner
The 2018 Eastern Winery Exposition, held for three days at the Lancaster County Pennsylvania Convention Center, brought an industry issue into view — migrant labor. (more…)

by Laura Rodley
Remember the television series The Lone Ranger? In 1989, the writers of Wine Spectator asked Randall Grahm, owner of Bonny Doon Vineyard in Santa Cruz, CA to appear on their cover dressed as the Rhône Ranger, as the champion of Rhône varieties of grapes in that region for his wine.         (more…)

by Sally Colby
When it comes to marketing a winery, brewery or distillery, there’s no single plan that works for all. A major portion of marketing is a mindset, and it’s up to you and your staff to create a memorable experience for guests. (more…)

A quick definition of ambience relates to the character or atmosphere of a place — the quality it seems to have. Ambience is one of five major factors identified with customer satisfaction as noted by Miguel Gomez, a Cornell University researcher, and mentioned by Penn State wine bloggers. (more…)

by Tamara Scully
No matter where you live, odds are likely that a handful of craft breweries have opened up nearby. The industry has undoubtedly been growing over the past decade. But the growth seen in 2017, according to the Brewers Association (BA) economist Bart Watson, has changed. And the change is impacting all segments of the industry. (more…)

by Sally Colby
Nearly everyone has concocted a product, served it to their friends and received praise that led them to believe they might be able to sell that product. (more…)

Enfield, Conn. — In honor of National Wine Day on May 25, Farm Credit East salutes the contributions of all Northeast wine and grape growers, including vineyard operators, wine producers, and juice and table grape growers. The region’s wine and grape industry is an important and growing sector of Northeast agriculture. (more…)

by Melissa Piper Nelson
When Matt Miller discusses brewing and beer, you want to listen. That’s because he speaks from experience and with a great appreciation of the craft. His favorite subject is brewing sour beers and he is eloquent about their creation from multiple yeasts, the fermentation methods and their special characteristics. (more…)

by Catie Joyce-Bulay
When Brad Binko moved to Walla Walla, WA in 2014, he jumped into the wine world with both feet. The same year he enrolled in the community college’s enology and viticulture program, he began working as an assistant winemaker at a local winery and started two of his own labels, Eternal Wines and Drink Washington State Wines. (more…)

by Melissa Piper Nelson
To create a positive presence across media platforms is to understand the importance of the greeting that comes before the actual hello. Potential customers already know a great deal about your operation and your product even before they arrive at your doorstep. With all the introductory information already available, you may wonder why any initial greeting, in this case at your tasting room or event, demands special attention. (more…)