UntitledThis March 21-23, 2016, USA Trade Tasting (USATT) will be hosting beverage professionals from around the world in New York City at the Metropolitan Pavilion. The must attend event for international wine, beer and spirits representatives will showcase 180 exhibitors, feature in-depth masterclasses, and attract over 2,000 visitors.
USATT is a trade only event where visitors gather to meet new contacts, source innovative brands and explore the most recent trends in the US market.     
Wine Australia, Vinho Verde, Wines of South Africa, Wines of New York, and Whiskies of the World are all scheduled to give instructive masterclasses on the current state of their leading offerings.
In addition to the wide arrangement of masterclasses, four separate hyper-focused meetings have been announced as part of the 2016 program. The meetings, which have been titled “Brand Pitch Sessions,” are designed to showcase the strengths of seventeen industry leading brands’ unique selling propositions as they present their brands to a room full of importers and distributors in their very own private meeting rooms. It seems these ‘Shark-Tank’ stylized elevator pitch sessions are a modern approach to penetrating the psyche of the US buyer in an increasingly competitive international market.
USATT is scheduled to end with their Conference day on March 23 with a full day forum jam-packed with line-up of presentations specifically designed to address issues international beverage suppliers face in their day-to-day operations in the USA. Applicable ‘How-To’ seminars on best practices being used by some the industry’s brightest minds will give attendees real insight into market strategy in sales, distribution, legality, and marketing.
As the event’s opening day steadily approaches, anticipation for the tradeshow is building to a fevered pitch. The stage is set…and it appears USATT has attracted the attention of beverage professionals around the world. USA importers, distributors and retailers are invited to meet 180 exhibitors set to grow in US market.
For more information about visiting USA Trade Tasting, please go to their official website: http://www.usatradetasting.com